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understanding the customers

Students will understand customer behaviour by analysing how personal characteristics can influence the way the target audience responds to advertising. In addition, they will investigate…

Students will understand customer behaviour by analysing how personal characteristics can influence the way the target audience responds to advertising. In addition, they will investigate how the target audience interprets and stores marketing communication messages, which will help in enabling marketers to define the important factors that will affect the targeted segment and change the behaviour of the customer.

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